#1surging
Labubu Exciting Macaron Series
Idx
214
Wks
6
Independent impulse retail panel
Real sell-through from independent impulse retail.
The stores national scanners miss.
Aggregated unit velocity, street price bands, and category momentum from specialty and impulse stores — the channel national scanners miss. Now recruiting independent retailers.
This week on the Trend Index
Week of 2026-07-20 · Now recruiting independent retailers.
Illustrative sample data - synthetic, not live panel results. Do not present as real market data; see the Trend Index license terms. Trend Index license
Top risers
| # | Name | Idx | 8-wk | Wks |
|---|---|---|---|---|
| 1 | Labubu Exciting Macaron Series | 214 | 6w | |
| 2 | NeeDoh Nice Cube | 146 | 4w | |
| 3 | Nerds Gummy Clusters | 149 | 5w | |
| 4 | Pokémon Prismatic Evolutions ETB | 201 | 7w | |
| 5 | Prime Hydration | 129 | 3w |
#2rising
NeeDoh Nice Cube
Idx
146
Wks
4
#3rising
Nerds Gummy Clusters
Idx
149
Wks
5
#4surging
Pokémon Prismatic Evolutions ETB
Idx
201
Wks
7
#5rising
Prime Hydration
Idx
129
Wks
3
Top fallers
| # | Name | Idx | 8-wk | Wks |
|---|---|---|---|---|
| 1 | Fidget Spinner Classic | 22 | 8w | |
| 2 | Pop-It Mega | 57 | 5w | |
| 3 | Wax Bottle Candy | 65 | 4w | |
| 4 | Mystery Mini Blind Bag (generic) | 21 | 6w | |
| 5 | LED Spinner Wand | 66 | 3w |
#1
Fidget Spinner Classic
Idx
22
Wks
8
#2declining
Pop-It Mega
Idx
57
Wks
5
#3declining
Wax Bottle Candy
Idx
65
Wks
4
#4
Mystery Mini Blind Bag (generic)
Idx
21
Wks
6
#5declining
LED Spinner Wand
Idx
66
Wks
3
How it works
Stores get free tools. Aggregated anonymized panel data is sold to brands and distributors who sell into this channel — stores are never charged.
For stores
Connect Square in 2 minutes
OAuth link — no manual exports. We backfill history automatically.
See your own numbers first
Top movers, category trends, and price history from day one.
Unlock panel benchmarks
When 5+ stores like yours join, cohort benchmarks and panel momentum light up.
How the panel funds itself
Aggregated only
Brands and distributors buy anonymized panel cuts — never store identity or raw line items.
Sell-through momentum
Velocity, % of panel carrying, street price vs MSRP, category share — weekly early signals.
Stores stay free
Demand-side revenue funds the network. Independent retailers never pay for the dashboard.
Built on an aggregated-only pledge
k ≥ 5 storesNo cell publishes below five independent retailers.
Dominance ≤ 40%No single store can skew a released figure.
No consumer dataCustomer PII is never stored - dropped at the edge before anything is written.
Store identity stays privateBuyers never see which store sold what.
Own a store?
Free benchmarks vs stores like yours, panel momentum on categories you sell, and a price check — after a 2-minute Square connect. Benchmarks unlock when 5+ stores like yours join.
See the store pitchWhy brands buy the panel
Aggregated anonymized sell-through from independent impulse retail — the channel national scanners miss. Stores stay free; demand-side customers fund the network.
Read the methodology